If you’ve followed this series since part 1, thank you.
We’re doing 3 things differently this time:
- Starting small with a specific use case.
- Focusing on indie publishers.
- Building in the open by publishing regularly here, on Indie Hackers and on Twitter.
This post focuses on the last point – Building in the open and publishing regularly.
Introducing Build Journal
Build Journal is a blog and newsletter about what I’m learning and experiencing while building Newsletter Glue.
What you can expect
First, what you won’t get: you won’t get a slew of dry, boring feature updates. Nor will you find one of those click-baity “Is email dead?” articles.
Instead, reading Build Journal feels like that moment after a Zoom meeting when your stylish colleague stands up to reveal they were wearing Spongebob pyjama pants the whole time.
This is the good stuff. The personal stuff. This is where I’ll nerd out on using Notion to manage the whole project. It’s where I share what I’m struggling with, and what’s brought me great joy. Here, I’ll be celebrating the small wins and asking the big questions.
Why share so openly?
It stems from a building in the open ethos. Building in the open tends to make people feel insecure and vulnerable, and trust me, I’m not a genetic mutant that’s immune to those feelings. But in my experience, those negative feelings are dwarfed by the kindness, encouragement and invaluable advice I’ve received simply by being willing to ask and engage.
From forums, Slack, Facebook, and blog posts – help has come in all forms and across multiple timezones. I cannot begin to express how grateful and appreciative I am for all these communities. Both Newsletter Glue and myself are the better for it.
But enough about how I benefit from all this.
Build Journal is written for you.
If you have a project you’re anxious about sharing with the world: Hopefully you can find some courage in solidarity. Just like you, I feel nervous every time I publish something new. In fact, I feel nervous right now. But that shouldn’t stop either of us from putting stuff out there. Let’s support each other and move forward together.
If you’re a newsletter nerd and indie hacker like me: Hopefully you see a lot of yourself in what I’m doing, and want to follow along. Hey homie!
Finally, if you’re an indie publisher on WordPress looking to see if Newsletter Glue is for you: Here’s the honest truth: we still have a long way to go. But we plan on evolving – constantly. I’d like to invite you to follow us, get a free beta invite, and see how we grow and provide more value over time. Hopefully you’ll see something in us that resonates.
What you can expect going forward
Newborn newsletters need time to find their place in the world before they settle down. So you can assume that whatever expectations I set here will change over time.
Most posts won’t be as long as this one. They need to be simple and quick if I want to keep this up. As an initial benchmark, I’m hoping to post something similar to Merott’s.
When it comes to cadence, I’ll try to post once a week. A year’s worth of experience with my personal newsletter indicates I’m extremely flaky when it comes to sticking to a strict publishing schedule. So I’m not even going to commit to what day you can expect to hear from me. (Hey, I did promise you Spongebob pyjamas-level of honesty! 🤣)
I know this was a stupidly long way to introduce a newsletter to you. So if you made it this far, thank you for your time, and I look forward to bringing you along for the journey.