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Email subscribers your latest blog post without leaving WordPress

If you’re a blogger, you probably email subscribers a newsletter whenever you publish a new post. Or at least you’ve been meaning to…

But after all your effort writing a post, the last thing you want is to spend an extra hour reproducing it in your email service provider (like Mailchimp or MailerLite).

If you’re a newsletter writer, you’re probably an expert at open rates and subject lines. But perhaps you’ve been putting off giving a more permanent home to each newsletter issue you worked so hard to create.

You want your posts to benefit from SEO, and also wish the links were from your domain and easier to share. But the only way you can think to do this is to manually recreate each newsletter issue in your WordPress blog – and that’s a huge chore!

Whether you identify as a blogger or newsletter writer, this post shares 4 ways to email subscribers your latest post.

Table of contents

  1. RSS email campaigns
  2. Jetpack
  3. MailPoet
  4. Newsletter Glue
  5. Summary of options

1. RSS email campaigns

What it is

An RSS feed automatically pulls new content from a site, which can then be viewed in an RSS reader, or in this case, an email.

RSS feeds are auto-generated. The typical RSS link for WordPress sites is http://example.com/?feed=rss. Learn more about RSS for WordPress.

Once you set it up, your email service provider (like Mailchimp, MailerLite) will automatically pull new posts and send it as an email campaign based on the template and schedule you created.

Set up varies for each email service provider (ESP), so I can’t go into detail here. To find out how to set it up for your specific ESP, try googling RSS email campaign [your email service provider].

Advantages

  • Most email service providers (ESPs) have this option.
  • Once you’ve set it up, it will continue to run behind the scenes without you having to touch it ever again.
  • Sends automatically.

Disadvantages

  • Tricky to set up (might require an hour or two)
  • Automatic newsletter means you can’t:
    • Customise subject line
    • Select list segment for each post
    • Send test email

💡 RSS email campaigns are best for…

Tech-savvy users who want to set up a custom automation once and never think about it again. Emails will be sent behind the scenes, allowing you to focus on blogging.

2. Jetpack

What it is

Jetpack is an all-in-one WordPress plugin that helps with site optimisation, security, site management and more. It’s made by Automattic and is one of the biggest plugins out there. If your blog runs on WordPress.com, you will already have it pre-installed.

Once you’ve uploaded and activated Jetpack, learn how to let subscribers sign up for new post notifications.

Advantages

  • Very easy to set up.
  • Sends automatically.

Disadvantages

  • Needs a WordPress.com account.
  • Limited customisation options for opt-in forms, activation emails, and email newsletters.
  • Limited subscriber list management.
  • Emails come from WordPress.com and might sometimes have deliverability issues or look confusing to subscribers.
  • No automations, sequences or subscriber segmenting
  • Automatic newsletter means you can’t:
    • Customise subject line
    • Select list segment for each post
    • Send test email

💡 Jetpack is best for…

The simplest set up possible to automatically email new posts to subscribers.

3. MailPoet

What it is

MailPoet is a WordPress plugin that’s an email service provider (ESP). With it, you can create sign up forms, create fully designed newsletters, manage your subscriber list and more.

MailPoet lets you create an automatic newsletter that gets sent out every time you publish a new post. Once you’ve uploaded and activated MailPoet, follow set up your automatic post notifications newsletter.

Advantages

  • A complete and powerful email service provider inside WordPress.
  • Sends automatically.

Disadvantages

  • Complicated to set up.
  • Might be overkill for your needs.
  • Might need some technical set up to ensure email deliverability.
  • Automatic newsletter means you can’t:
    • Customise subject line
    • Select list segment for each post
    • Send test email

💡 MailPoet is best for…

Tech-savvy users who want a complete email marketing system inside WordPress.

4. Newsletter Glue

What it is

Newsletter Glue is a WordPress plugin that we created. Its key feature is to email posts to subscribers without leaving WordPress. It connects to Mailchimp, MailerLite and Sendinblue, with more email service providers coming soon.

Our plugin acts as the “glue” between WordPress and your email service provider.

Emailing posts to subscribers only takes a minute, which you can see here:

Email posts to subscribers in under a minute

Advantages

  • Simple set up
  • Keep your email service provider, but write in the newest Gutenberg editor
  • Just check a box to send a post as a newsletter
  • Custom subject line
  • Select list segment for each post
  • Send test email

Disadvantages

  • Only connects to Mailchimp, MailerLite, Sendinblue right now.
  • Doesn’t send automatically. You must check the box every time.

💡 Newsletter Glue is best for…

Users who want a simple and seamless experience writing in WordPress, then publishing on their blog and sending to their subscribers at the same time.

Summary of options

We’ve covered 4 different options to email posts to subscribers. Here they are again in a simple table:

Newsletter GlueMailPoetJetpackRSS email campaigns
Easy to set up
⭐⭐⭐⭐⭐⭐⭐⭐
Sends automatically⭐⭐⭐⭐⭐⭐⭐⭐⭐
Send test emails
⭐⭐⭐
Customise subject line⭐⭐⭐
Compatibility for all ESPsIt is an ESP.
Not applicable.
Uses WordPress.com
Not applicable
⭐⭐⭐
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